L. Boffi Studios

Designing and developing a responsive website (this one!) and brand

Curating an Authentic Service

L Boffi Studios, LLC bridges the precision of architectural thinking with the soul of artistic expression. I curate experiences based on the understanding that both the structural reality of your product, and the emotional response you're seeking, are equally important.

This website is a testament to my approach. Designed and developed by me, it embodies the search for a voice that faithfully and authentically strikes the delicate balance every founder faces between vision and pragmatism. The result prioritizes user experience without compromising design integrity, and illustrates my commitment to finding elegant, useful, and cost-effective solutions.

As a founder myself, I understand the challenges of bringing a vision to life while managing resources. This website demonstrates my ability to translate that understanding into tangible products that work beautifully while solving real problems.

2 mo.

Designer, Owner

The Challenge

As a designer with an architectural background expanding into digital product design, I want to showcase how my architectural expertise creates more thoughtful and cohesive digital experiences, too.

With a portfolio spanning multiple disciplines, I seek to present a cohesive narrative around how these varied experiences converge into a unique design perspective. It was important to me to establish a brand identity that authentically bridges my architectural foundations with my digital design practice—creating a visual and verbal language that reflects the precision, thoughtfulness, and creativity that defines my work.

The challenge has been to showcase my work across disciplines while revealing the connections between seemingly different disciplines, and illustrating how this interdisciplinary approach leads to more innovative and comprehensive design solutions across the board.

Ethan Owens‍

Ethan is a 34-year-old founder of a digital health startup in Boston. After securing $2.5M in Series A funding, his team has built a feature-rich platform for chronic condition management, but user adoption is lagging. With a technical background and minimal design experience, he recognizes that his app feels clinical and difficult to navigate despite its robust functionality. His engineering-heavy team struggles to create an intuitive experience.

"I've worked with designers who made things look pretty, but users still get lost in our app. I need someone who can think about digital space the way architects think about physical buildings—making navigation intuitive."

Mira Kapoor‍

Mira is a 42-year-old Innovation Director at a growing fintech company in New York. With an MBA and strategic background, she's leading a team developing an AI-enhanced financial planning tool that needs to launch within six months. Her internal design resources are stretched thin, and previous freelancers have struggled to grasp both the financial complexity and emerging tech elements of her project.

"I need a design partner who brings systematic thinking to this chaos. Someone who can bridge our technical capabilities with an experience that feels intuitive for users intimidated by financial planning."

David Adams‍

David is a 38-year-old Product Manager transitioning from teaching to ed-tech in Portland. He's developing a platform for teachers who have minimal time and patience for learning new interfaces. His challenge is organizing vast amounts of educational content in a way that respects teachers' time while creating an emotional connection missing from typical corporate learning platforms.

"Teachers can spot inauthenticity from a mile away. We need someone who understands the functional aspects and emotional experience of learning. Our platform needs to feel like a well-designed classroom not a corporate training module."

Establishing an authentic brand

I don't fit cleanly into a box. If I had to guess, neither do you, and if you have one, neither does your product. Practicing only one flavor of your full expression reduces the tools available to you to solve any given problem, and isn't likely to lead to an authentic solution. While clarity of intent is important for getting things done, sometimes what makes you and your solution most interesting lays in the margins between definable categories.

The primary challenge of L Boffi Studios is to establish an authentic brand that honors the firm's full scope of expertise, while clarifying primary offerings and design credentials.

Who is L. Boffi Studios and what do they specialize in?

Distinctive Brand Identity

The homepage establishes a sophisticated visual identity that represents the studio's blend of structure and creativity.

Intuitive, Simple Navigation

A minimal navigation and information architecture creates clear way-finding while maintaining the elegant aesthetic of the studio.

Portfolio Selection

The composition of work showcases diverse project capabilities from digital interfaces to spatial concepts, arranged to invite exploration and demonstrate problem solving across mediums.

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What services can you provide for my project?

Service Categorization

Clear design package offerings allow for an easy selection of services. Additional offerings clarify the flexibility of offerings beyond pre-established categories.

Value Proposition Messaging

The text concisely explains the studio's approach to client projects, and the options available for project development. Providing a tiered package system allows clients to contextualize their project scope while tailoring a solution to meet their unique needs.

Streamlined Contact

Call to actions throughout the site allow site visitors to quickly start the process of collaboration.

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Why should I choose to work with L. Boffi Studios?

Concept-Driven

The studio's conceptual approach to design is it's primary strength. Storytelling is a deeply human phenomena - it motivates how we make decisions, how we feel, and what we hold precious. This core belief is the basis for the studio's work across project types: clear structure and navigation are a necessary foundation for clarity of concept.

Methodological Foundation

The studio's unique perspective sits at the intersection of architectural logic and digital experience. Leaning on foundations in architectural design, the studio maps physical logic to the digital world, enabling novel and creative solutions for problem solving across mediums.

Personal Connection

The goal of this practice is to faithfully explore the potential for architectural design thinking across mediums. Liza aims to build credibility through transparency and thought leadership.

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Information Architecture

This site is a simple introduction to the studio, providing a taste of the services offered, the goals and ambitions of the studio, and a call to action to start a project together.

Four main pages allow for easily finding the information you need, whether that be information about the practice and it's core values, examples of work across mediums, or details on the packages offered and a way to get in touch.

Project Takeaways

Strategic Simplification

After multiple iterations testing complex navigation structures with separate tabs for portfolio, company information, services, teaching, art, and online shop, I discovered the power of intentional simplification. Streamlining the information architecture allows visitors to gain an immediate understanding of my work while providing clear pathways to explore deeper content. This user-centered approach has significantly improved initial engagement and navigation clarity.

Platform Evolution

Transitioning from WordPress to Webflow marked a significant shift in my development approach. While the learning curve presented initial challenges, mastering this new platform has expanded my technical capabilities and design flexibility. The ongoing process of learning Webflow has transformed into an engaging opportunity to refine my skills in both design implementation and front-end development.

Next Steps

Visual Prominence

Competitor analysis reveals successful sites prioritize striking imagery with minimal supporting text, allowing their work to communicate its own value. Refining my content strategy to emphasize visual storytelling while tightening accompanying text will create a more impactful presentation. This approach will better showcase project strengths and create a more immersive browsing experience.

Portfolio Diversification

My current work representation reflects my established expertise in architecture alongside my emerging skills in product design. As I continue to build digital product experience, I'll strategically integrate these new projects to create a more balanced portfolio that authentically represents my professional evolution and creative vision.